RP Sanjiv Goenka Group - Category Manager - FMCG Business

About RP-Sanjiv Goenka Group:

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 15+ companies, 45,000+ employees with gross assets close to INR 40,355 Cr. The group has been growing at more than 20% p.a. for the last 5 years and wishes to embark on an even more aggressive growth trajectory over the next 5-10-year horizon.

The flagship companies include:

CESC Limited - A Fully Integrated Private Power Utility

Spencer's Retail - India's second largest food-based retailer

First Source Solutions - India's Top 3 pure play BPO player

Saregama India - the biggest collection of Indian music

Phillips Carbon Black - India's 2nd largest carbon black manufacturer

Harrisons Malayalam - One of the largest plantation businesses in India

Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited. With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space. As a group, RP-SG is committed to invest $3 Billion + additional capital over the next 4-5 years, primarily in the consumer and technology businesses.

Background - FMCG Business.

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible through bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda (Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Background - Herbolab India Pvt Ltd.

Dr Vaidya's is a new age Ayurvedic company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation through dedicated practice. Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Netmeds, Med life, pharm easy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).

Learn more on www.drvaidyas.com and www. rpsg.in

JOB DESCRIPTION: Specific Accountabilities / Deliverables

Position Summary:

We are looking for a Category Manager to manage a group or category of products for our company. You will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties. An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles.

Exceptional communication skills are also key for category managers. The goal is to increase sales and profitability of business to drive sustainable growth.

Areas of Responsibility:

- Analyze data or insights to determine industry and consumer trends

- Identifying the right consumer need gaps and developing new products to grow the top line for the brand

- Devise long-term development strategies for product categories

- Develop exit strategies for unsuccessful products

- Forecasting demand supply & planning in order to ensure product availability that meets consumer demands & business objectives.

- Determine the positioning of a product category to maximize visibility & build brand equity.

- Liaise with marketing teams to determine the right cohort and communication for category.

- Plan promotional activities of a product category to enhance brand visibility & increase brand equity.

- Assume responsibility of budget development and revenue for category

Qualification:

Graduation or Post Graduation in business administration, marketing or related field

Work Experience & Competencies:

- Proven experience as category manager or similar role

- knowledge of category management, marketing and sales principles

- Strong understanding of data analysis and forecasting methods

- Proficient in MS Office/MS excel

- An analytical mind with a strategic ability