RP Sanjiv Goenka Group - Brand Lead - US Market - Dr Vaidya's

About RP-Sanjiv Goenka Group :

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

About Dr. Vaidya's :

We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. We are looking out for a Brand Manager for the US Market who will be responsible for developing & implementing effective marketing strategies to promote & strengthen our brand presence in the United States.

Role and Responsibilities:

Market Research and Analysis:

- Conduct thorough market research to identify consumer preferences, trends, and competitor activities.

- Analyze data and market insights to inform brand strategy and decision-making.

Brand Strategy Development:

- Develop and execute comprehensive brand strategies tailored to the US market.

- Define brand positioning, messaging, and target audience segmentation.

Marketing Campaigns:

- Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales.

- Oversee advertising, PR, digital marketing, and social media efforts.

Product Management:

- Collaborate with product development teams to ensure brand consistency and alignment with market demands.

- Provide input on product development, pricing, and positioning.

Brand Identity and Visuals:

- Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice.

- Oversee the creation of marketing collateral and assets.

Performance Tracking and Reporting:

- Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders.

- Use data-driven insights to make recommendations for optimizing brand strategies.

Education & Relevant Experience:

- 7+ years of experience in building digital brands in wellness & BPC category

- MBA from Tier 1/2 Institutes

- Should have experience in FMCG/ D2C / Ecom brands

- Strong understanding of the US Market, consumer behaviour & Industry trends

- Experience in masstige (between mass & prestige) brands for formulating brands strategies, positioning & identity.

- Experience with agencies in PR, branding, celebrity endorsements.