Roundglass - Head - Marketing - Sports Vertical

Marketing Head - Sports

Who we are:

At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.
We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet.

About Roundglass Sports:

Roundglass Sports offers children and youth across India access to international-standard coaching, academics and residential facilities in football, hockey and tennis in Punjab. Guided by the principles of Wholistic Wellbeing, we promote a culture of sports participation at grassroots level and empower individuals to realize their athletic potential. In 2023, our professional team, Punjab Football Club made history by being the first club to be promoted to the ISL.

Our focus is on bringing world class standards to Roundglass Punjab Football Club and The Roundglass Sports Academy which will support the development of talent in football, hockey and tennis.

About the role:

- Roundglass Sports is seeking a creative and systems-oriented Marketing Lead to design and drive marketing, branding and communications strategies and proactively engage with a diverse set of stakeholders (media, customers, sponsors, sports federation) to promote the brand identity and services of Sports business of Roundglass.

- You will function in close collaboration with internal business stakeholders and leadership team, to develop and execute an integrated roadmap to position and build the brand of Sports business and its diverse constituents in sync with Roundglass vision and enable the commercial evolution of Sports business. This is a novel and strategic opportunity for a high-energy professional to conceptualize and organize marketing initiatives in the domain of Sports and be part of our journey of holistic Wellbeing to develop self, society, community and nation.

What you'll do:

- Develop and lead the implementation of overall marketing and branding strategy across multiple sports disciplines of Roundglass (Football, Hockey, Tennis & Talents).

- Develop and manage business' brand strategy as well as corresponding brand elements spanning the various constituents of the Roundglass Sports business (like Football Club, Sports Academy etc.) in order to maximize the brand's equity.

- Assess concepts and strategy against market insights and Roundglass brand vision to create new experiences that accelerate brand and business growth opportunities internally and externally for Roundglass Sports.

- Formulate annual marketing plan and budget to ensure that marketing initiatives, campaigns and events are financially viable, and create a positive economic impact for Roundglass; work with finance and operations to track budgets according to Corporate standards.

- Collaborate with key internal stakeholders to improve and develop marketing related initiatives, events, campaigns and promotional collaterals and materials for the Sports business.

- Manage the progress and impact of marketing initiatives through periodic pulse checking and tear-down analysis to drive a culture of constant learning and improvement.

- Seek partnerships and collaborations that leverage and augment capabilities of Roundglass Sports to further the brand and goals.

- Establish and maintain productive working relationships and contractual arrangements with business partners and stakeholders in the Sports ecosystem.

- Advocate on behalf of the Roundglass Sports brand with external stakeholders (media, customers, sponsors, sports federation) and other influencers and manage high impact engagement across various communications channels and vehicles.

- Develop and leverage relationships with creative and design agencies to provide positive strategic direction to the Sports constituents of Roundglass.

- Engage with external agencies and lead marketing campaign development from brief creation to communication development and tactical execution.

- Coordinate with vendors, exhibitors and stakeholders for planning and organizing events; conduct negotiations for the events with strong emphasis on minimizing expenses and drive efficiency and high impact.

- Be an active member of Roundglass Sports management team and collaborate with functional team members on marketing related priorities.

Skills & Qualifications:

- Bachelor's degree along with management education preferably in strategy, marketing and brand management of business.

- At least 20 years of relevant marketing experience in a sector associated with sports products, activities, services, experiences or a related segment; experience in digital marketing, marketing strategy, marketing planning and implementation.

- Top-notch marketer with proven experience in a marketing leadership role who has built and positioned brands and contributed to commercial growth of the business; engaged with a diverse stakeholder community like media, customers, sponsors, sports federation and other business partners and alliances.

- A creative thinker with progressive ideas; able to think strategically, yet focus on execution; with proficiency in driving high impact marketing campaigns across multiple channels (digital, social, print, advertisement etc.).

- Tech and start-up savviness with ability to strategize in a fast-moving entrepreneurial environment.

- Expert communication skills to define appealing marketing strategies and campaigns; strong eye for design, optics, and visual marketing.

- Excellent leadership and interpersonal skills to function effectively in a diverse multi disciplinary and international team environment.

- Strong critical thinking, organizational and negotiation skills.

- Driven by a deep interest and passion in the domain of Sports and Wellbeing through Sports.

Why Roundglass:

Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

We're a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we've built an amazing community, and we are always looking for people who share our passion.

Roundglass does not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.