Robosoft - Content Specialist - Marketing Communications

Content Specialist - Marketing Communications

Description :

Does creating compelling articles, blog posts, social media updates, web copy and other marketing collateral like ebooks excite you?

Do you enjoy playing the role of a catalyst in creating the right perception of a company brand through right messaging?

Do you have experience in writing and distributing content for a B2B tech services company?

We would like to hear from you.

- At Robosoft, a leading full-service digital experiences company, we are looking for a content writer to be part of our Marketing Communications team.

- Our primary target audience are CXOs in-charge of IT services, creation of digital assets like websites, native mobile apps and enterprise applications. Our services include Digital Advisory, UX/UI, application development & maintenance.

- We seek to create long term partnerships with Enterprises across the globe and the candidate has to create compelling content which creates the right perception about Brand Robosoft as an authority in the domain of crafting digital experiences - from strategy, design, engineering and analytics.

The role includes :

- Creating content strategy, ideation and execution.

- Creating content and social media calendar basis organisation objectives and target markets.

- Ensuring end-to-end execution of content and social media calendar.

- Assisting in planning and execution of paid campaigns across digital platforms.

- Create compelling and effective prospect communications, including emails, LinkedIn outreach, and nurture campaigns.

- Plan and write content (blog posts, articles, case studies, e-books, white papers) relevant to our line of business both in collaboration with internal subject matter experts and through independent research.

- Liaise with freelancers and publications for content writing & distribution, if and when required

- Create social media assets including sponsored posts and ads on Social Media.

- Communicating with the sales team in understanding their priorities and suggesting content accordingly.

- A wordsmith with a flair for effective and compelling writing, an eye for detail and discipline to manage multiple content requests are abilities we look for.

- The ideal candidate will have 5-7 years of experience in digital marketing primarily writing and managing tech content. Preference will be given to content writers with experience in a B2B tech services firm. He/she should have a natural interest for topics in technology especially pertaining to digital experiences including UI/UX, mobile apps, web design, enterprise applications to name a few.