Digital Marketing Manager
Digital Marketing Manager will be responsible for maintaining brand's online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
Responsibilities:
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills & Qualifications:
1. Proficiency in electronic marketing automation software such as HubSpot Marketing.
2. Good written and verbal communication skills
3. Positive attitude, high energy, & "getting things done" mindset
4. Strong problem solving skills
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