RMS - Manager - Digital Marketing

Job Title: Assistant Manager / Deputy Manager / Manager, Data Product Management
(Candidates with Relevant Digital Marketing / Content / Community building experience should only apply)

Reporting to: Senior Director, Data Product Management

Location: Noida / Delhi

Objectives:

Make RMS Crowdsourcing successful. Demonstrate that crowdsourcing is a viable mechanism to collect, validate, and complete building level property data in RMS’ international target markets in an affordable manner, at scale and with the desired quality to make it useful for our clients, and integrate into our property specific database product.

Job Description:

- Plan, develop, and execute community development programs in the target markets (UK, US), by identifying and driving highly targeted user groups to conversion (quality building data collection on various digital channels).

- Leverage best practices of lean startups and market leaders in launching and nurturing world class community development programs.

- Partner with an ecosystem of community owners to rapidly increase cross-promotion and development of our online-offline community (institutions, local government councils, startups, established channels).

Responsibilities:

Plan, develop, and execute community development programs.

This will involve:

- Balancing focus on digital marketing as a channel for community development, along with geography specific events from time to time, as per approved marketing budgets, and conversion goals. This may involve organizing as well as traveling to specific events from time to time.

- Following agile, lean startup method of measure learn build to regularly inform and report on product requirements based on market learning, by monitoring platform analytics, and observing product usability from community perspective.

- Gather and monitor user feedback e.g. setting up forums, focus groups, surveys. etc.

- Defining operational metrics, workflow requirements, based on success criteria, monitoring, guiding on best practices of market leaders, and eliciting requirements for developing a robust community development program.

- Provide requirements for automating community marketing workflow based on best practices of innovative startups and market leaders like Google, Amazon, others.

- Deliver to the success criteria of the crowdsourcing initiative.

- Demonstrating that high quality and high quantity data can be captured via crowd-sourcing.

- Demonstrating the cost-effectiveness of crowdsourcing vis-à-vis other data collection methodologies.

- Identify and develop relationship with community owners to target their members with our campaigns (Institutional member mailing lists, Facebook pages, LinkedIn groups)

- Engage digital marketing agency / partners to plan, develop, and execute community development programs.

- Collaborate with colleagues in the Data product management and Data development team to integrate data collected from crowdsourcing into ESDB with appropriate processing, validation and quality assurance and control. This will require frequent travel to our Noida facilities.

- Collaborate with Product Marketing to ensure that crowdsourcing messaging to external audience (crowd, clients) is consistent with overall RMS messaging.

- Report and share new insights on crowdsourcing, progress, trends, competitive landscape, business case - on a periodic basis to RMS leadership.

- Participate, publish and speak at thought leadership forums, blogs, seminars and journals to promote new data collection mechanisms, gain early market insights, stay on top of trends and competition.

Desired Experience, Skills, and Qualifications:

- Excellent written, spoken English communication skills.

- Experience in UK, US markets, community building, and brands.

- Around 7-10 years of experience in online-offline community development programs with well recognized brand or innovative startup in Media/IT/Internet/Advertising/Real-estate/Financial sector.

- Self-starter, motivated, high-energy, and enthusiasm for digital marketing and community building.

- High social media credentials with active blogs, network of followers, high authority on search engines.

- Power-user of web based tools, SaaS, for digital marketing and community building.

- Deep understanding of various digital channels, and experience with offline marketing mechanisms like events, conferences.

- MBA, Marketing Communications, or Engineering degree from well recognized UK/US/India university.

RMS:

Did you know there’s a 5% chance that a hurricane will cause $60 billion of insured losses next year? And there’s a 1% chance that an earthquake will cause $50 billion of insured loss in the next 12 months? We do. At RMS, we build the simulation models that allow insurers and investors to understand portfolio risks due to catastrophes: natural catastrophes (hurricane, earthquake, flood), terrorism, pandemic, and changes in life expectancy.

We are one of the most exciting and technologically sophisticated firms you’ve ‘never’ heard of, unless you’re one of our hundreds of clients in the (re)insurance, banking or hedge fund sector. We lead an industry we helped pioneer and ultimately our work makes a true impact on the world at large. How we understand and manage risk affects everybody and our passion is nothing less than creating a more resilient world through a better understanding of catastrophic events.

As we approach our 25th anniversary, we are now evolving our vision by delivering future solutions in the cloud, releasing in 2014 a cutting edge risk management platform ‘RMS(one)’ for the global risk market.

RMS(one) will create a holistic and integrated view across the enterprise with one platform for all models, all points of view, all data. All will be run as equal partners on RMS(one).

To find out more, visit www.rms.com. Or follow us on Facebook or @rmsjobs on Twitter

RMS is proud to be an equal opportunity employer.