RML Information Services - AVP - Sales & Marketing

The Company :

RML Information Services Pvt. Ltd. (RML) formerly known as Reuters Market Light is a pioneering and award-winning business offering a bouquet of ICT solutions across the entire agricultural value chain. With coverage of more than 450 crop varieties and 1300 markets, RML has been the preferred choice for over 1.4 million farmers in 50,000 villages across multiple states in India.

RML is a unique institution which has combined technology, business and nation building inmaking a real & meaningful difference in the lives of the millions of people in the countryside and directly enhancing Rural GDP.

RML's solutions are powered by combining technology and RML's hyper-local full-time agri and content experts, who are connected with thousands of local, regional and national agri experts/market participants. Our partnerships with leading academic, government, financial and research institutes give us access to over ten thousand sources of agri information.

RML has and continues to enrich the lives of millions of farmers both financially and emotionally. Our services are enabling farmers to lower costs, increase yields and make informed decisions about their farming practices.

Our key product offerings are :

- myRML: India's first comprehensive agriculture information application and Transaction Platform for farmers

- an SMS based, highly personalized, unbiased agri-information service covering every stage of the crop cycle, from pre-sowing to harvest and selling of crops

- analytics and communication tool providing data, insights and intelligence on farmers, farmer groups, commodities, mandi prices and news

RML works with an ecosystem of government, financial, private, civil-society, academic and research institutions.The Company is a fusion of a well-established 7 year old business and a digital new world start up.

The Position :

RML is looking to induct a Head of Marketing & Business Development (formal title is flexible and can be finalized with the incumbent). This position will report in to the CEO.

- The Company acknowledges that in order to fulfill its growth aspirations, it will need to revisit its existing Marketing Function and develop and implement a well thought out new strategy for novel product offerings, branding, positioning, segmentation, differentiation, distribution and value creation, both for its retail consumers and enterprise customers, while continuing to build on its intrinsic strengths of product innovation, quality and technical superiority.

- It realizes the need for far greater intimacy with its markets with more outward orientation than it has ever had. It is therefore seeking to induct fresh talent at its leadership level in Marketing so as to give its future plans new impetus, drive and energy.

- The incumbent will be responsible to lead its Marketing and Business Development efforts to ensure delivery of its business goals of revenues, profitability and growth. Role Holder needs to work closely with Operations & Technology Functions.

The key constituents under the Marketing & Business Development Head will be :

- Product Strategy, Development & Management

- Enterprise Sales & CRM

- Marketing Communications

- Support to Retail Sales

The position is based at Mumbai.

The Person :

- Should be an Engineer and a MBA (Marketing) from one of the top Institutes.

- Target age is in the 28 to 35 years.

- Should have had good exposure to Sales & Product Management in his/her early years, growing into a leadership position in Marketing.

- Familiarity with digital media will be an added advantage.

- Must possess higher order functional expertise and demonstrated leadership ability. Other attributes that are necessary are strategic thinking, innovation and excellent people skills.

Remuneration will be excellent and includes an aggressive stock options scheme.