Rishihood - Director - Marketing & Admissions

Job Description: Director, Marketing and Admissions

Location: Rishihood University, Sonipat

Joining: On or before November 2021

Application Deadline: 25th September

Remuneration: Will not be a constraint for a deserving candidate

We are looking for an experienced and enterprising marketing professional to join our team. The director will oversee all aspects of outreach, marketing, and student recruitment. We want a mission-oriented person for a purpose-driven institution. This is not a job, but an opportunity to build an institution.

About Rishihood University

Rishihood is India's first social-impact university. Our academic areas include creativity, entrepreneurship, education, healthcare, and public leadership. Rishihood's multi-disciplinary style ensures that we nurture a generation of leaders who can bring a positive change in the world. The university believes in an 'ecosystem' approach to learning rather than isolated training and research. Therefore, Rishihood actively engages and nurtures an ecosystem for our academic areas as well as for the larger growth of the nation and society.

Responsibilities:

- Work closely with the CEO and university leadership to build the comprehensive strategic plan for marketing and student recruitment. Along with this plan, develop metrics and outcome measurements to drive success for this process.

- Develop a strong presence among stakeholders to drive interest and word of mouth for Rishihood:

- Attend/organize career counseling events at schools and colleges

- Invite influencers such as school principals, professors, industry professional etc. to the campus and schedule opportunities for influences to meet with Rishihood leadership and connect further with Rishihood

- Organize visits to relevant places such as coaching centers, apartment complexes, and other community centers to create further interest and excitement for Rishihood

- Develop an inquiry pool through the use of student search services, outreach (college fairs and high school visits), high school and college relations, use of the web and emerging technologies, digital marketing and communication strategies, effective use of CRM technologies, campus visit programs, publications, and correspondence.

- Oversee the development of all recruiting material, promotional items, and related branding that will help spread the word about Rishihood University

- Ensure the efficient processing of admission applications by developing and administering policies, procedures, and systems that provide quality admission services for prospective students.

- Provide leadership, management, and support for the recruitment efforts of the Office of Admissions and develop a competent, productive and effective team by hiring and supervising. Provide strategic and inspirational leadership to the team and broader departments encouraging creativity, innovation, and positive teamwork.

Requirements:

- Resonance with the mission and values of Rishihood

- 15 or more years of experience in marketing or allied fields. Professionals from other industries are welcome to apply if they are interested in promoting a social-impact initiative

- Strong written and oral communication skills, interpersonal skills and an ability to build positive and effective relationships with colleagues, students and the external community

- Budget management skills, the ability to analyze and interpret statistics and data, and sensitivity to issues related to recruitment

- The ability to perform work with various computer applications, such as an application for admission or customer relationship manager (CRM)

- Proven strong administrative and supervisory skills

Preferred:

- Demonstrated expertise in higher education marketing

- Minimum of 5 years' senior level experience in areas including enrollment management, marketing and communications

Rishihood Values:

- (desire to know): Be a learning organization; encourage the desire to learn in Rishihood's people

- (joyful existence): Be a happy organization; nurture happiness in Rishihood's people

- (ready to act): Work with the society; encourage an enterprising spirit in Rishihood's people

Selection Process:

1. Online interaction 1

2. Online interaction 2

3. In-person interaction