Revenue Lead - Digital - BFS

- Customer retention strategy across all aspects of online

- Identifying & delivering opportunities for revenue growth through digital channel

- Manage and report results for all marketing initiatives for planned traffic, engagement, budget and revenue goals

- Understand the client needs and translate said needs into actionable requirements

- Work closely with marketing team to identify content to be promoted, make recommendations on new content creation

- Will be working very closely with marketing team for the development of various landing pages & various crm /lms based integration

- Perform in-depth analysis of various campaigns run and provide recommendations on ways to improve the upcoming campaigns and achieve desired numbers

- Maintaining the upper funnel & lower funnel data at a campaign level for each channel

- Recommend upgrades or changes in operational processes, policies, procedures as needed to meet new business models/requirements

- Excellent verbal and written communication skills, including demonstrated ability to clearly articulate complex business requirements in a variety of formats

- Ability to work both independently and as part of a collaborative team

- Knowledge about Mutual fund and digital acquisition / revenue management is a must