Posted By
Posted in
Sales & Marketing
Job Code
1209254
Retention Specialist - B2C Gaming Product
What We Can Offer You :
- Young and fast-growing company with a healthy work-life balance
- Great culture based on the following core values
- Courage
- Transparency
- Ownership
- Commitment
- Celebration
- Lean structure and no micromanaging. You get to own your work
- The company just turned one so you get a seat on a rocket ship that's just taking off!
- High focus on Learning & Development and monetary support for relevant up-skilling
- Competitive compensation
Job Overview :
As a retention specialist, you will ideate, build and execute end-to-end campaigns which will be circulated through various marketing channels. You will be responsible for planning and executing the campaign calendar.
What You'll Do :
- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc
- Apply demographical, behavioural and transactional attributes to identify customer cohorts/segments
- Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys
- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness
- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results
- Use statistical analysis, past campaign behavioural response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns
- Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behaviour shifts
- Track and analyse campaigns for key metrics
- Regular reporting on progress against goals and relevant business metrics and consumer insights.
- Coordinate with different functions including product, technology, BD, compliance, etc.
Your Superpowers :
- 8+ years of relevant professional experience, especially in gaming or B2C product domain
- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management
- Proficiency in Marketing Automation Technology (MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, etc. or similar)
- Experience using analytical and database tools (Advanced Excel, Adobe Analytics, Google Analytics, etc. or similar)
- Strong visual communications skills, including the ability to communicate complex concepts and data in simplified visual format
- Technically proficient with the ability to troubleshoot and learn new practices and tools
Added Advantages
- Interest/experience in finance and investments
- Strong analytical and quantitative skills
- Good verbal and written communication skills
- Hands-on experience with MS Office
- Strong leadership acumen
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Posted By
Posted in
Sales & Marketing
Job Code
1209254