Retention Marketing Manager

Retention Marketing Manager

We are seeking a Retention Marketing Manager to advance our existing retention marketing program and to build new marketing strategies. This key role will be responsible to create best-in-class personalized marketing and to engage our growing customer base and increase LTV.

Roles and responsibilities

- Drive the strategy for marketing initiatives by defining and developing retention and loyalty strategies.

- Own and execute all retention related strategies and activities including, but not limited to, email flows and campaigns, push notifications, SMS and loyalty and referral programs.

- Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle emails and personalized triggers.

- Define and implement the testing agenda for email/web push/sms including segmentation, - messaging, frequency, send day/time, personalization, etc.

- Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.

- Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.

Requirements:

- Master's/Bachelor's degree in business, marketing, commerce, communications, public relations, or a related field preferred.

- 4+ years of email marketing and customer retention preferably in the e-commerce industry.

- Solid understanding of the retail, e-commerce, and email marketing industries and KPIs.

- Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once.

- Strong written and verbal communication skills.

- Experience with Shopify, Clever Tap and Google Analytics a plus.

- Proficient understanding of journey mapping, email triggers, segmentation, and behavioral targeting.