Research Manager - Onsite Opportunity - Radio Industry

Manager

Hiring for one of the radio industry for their corporate office in Noida for a role of Research Manager (onsite opportunity) where one will be responsible for :

- Heading the Consumer Research function for 17 Station.

- Maintain RAM and IRS data and provide the same to the station and corporate sales teams.

- Commissioning syndicated Quantitative & Qualitative research- Ormax, IRS, Internal Research.

- Conducting AMT,DMTs across key markets for music insight.

- Information on radio as a whole, daily and weekly reach, time spent listening, peak overall listening times, listening venue (car, home, work etc.) basis RAM.

- Research input in pitching of new clients.

- Air check reporting on the advertisements played on radio across channels and advertisers and sending this report to all the Sales Heads.

- Generating consumer insights for Content and Communication initiatives

- Prepare, develop and implement marketing strategies

- Interact with the sales and finance teams to gather sales data on a periodic basis.

Candidates having experience in quantitative research and has done few projects on Media sector- radio, Television, print, newspaper, tv channel.