Reliance Retail - Product Business Head - Large Appliance/SDA/Electricals - Reliance Digital

Role Purpose :

To increase the company's success within the existing product lines. Leads a team of product managers and works strategically to ensure economic success of the product line by constantly developing new innovations, going into new markets and increasing sales as well as profitability in a sustained manner.

Job Description:

1) Strategy Planning and Management of the entire product portfolio -

i) Spearheads end-to-end Product Management Activities

ii) Plans & prepares detailed category wise yearly budget for all brands & finalizes the same

iii) Develops the overall plans/programs for a discrete product line or significant business segment

iv) Drives and develops global manufacturing foot-print strategy for the business

v) Formulates channel strategy to maintain leadership to ensure optimum performance in all channel ( Distribution, Retail and online channels)

vi) Plans & prepares sales target, incentive schemes for sales team of Retail & Dealer channels

vii) Responsible for budgetary compliance and profit volume.

viii) Formulates business growth plans for business in India (which includes business strategy, crafting product road map for India based on local consumer insights, pricing and communication strategy) in collaboration with the sales and contract manufacturing teams in India.

2) Strategic Partnerships

i) Establishes strategic alliances / tie-ups with financially strong and reliable channel partners

ii) Coordinates regularly with sales, engineering, and manufacturing functions on design, distribution, and product specifications/changes as needed.

iii) Provides strategic & operational direction to the Sales and Marketing teams

3) Customer Insights and forecasting

i) Drives customer insight and research around different markets and identify areas for innovation and execution plan for home appliances business

ii) Improves customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap

iii) Determines product pricing by utilizing market research data, reviewing production and sales costs

iv) Works with the regional teams to understand the needs of their region and collect & analyze consumer insight from each region to develop long term strategic products plan

v) Improves customer engagement with the product through focused market research

4) Product Development and Management -

i) Identifies and defines opportunities for new product development, product line extensions and margin enhancement to leadership team

ii) Plans and develops timelines for product development ensuring adherence to it

iii) Encourages innovation and development of new products to maintain leadership in market

iv) Ensures demand generation and visibility of new products through appropriate displays and advertising

v) Manages capital budget to deliver product leadership in businesses Analyzes the market and monitor trends and customer preferences for product forecasting and give broad direction to individual brands

vi) Devises various strategies for enhancing penetration and consumption of the brand in defined target audience

5) People Management

i) Mentors and guides team members enabling a culture of high energy and customer focused while keeping the employee engagement scores up to the desired level

ii) Directs team members to develop business and marketing plans for assigned products/brands, including pricing strategies, sales plans, and implementation strategies.

iii) Oversees market research and analysis, promotions, public relations, and advertising associated with assigned brands or products, and assesses their success against the plan

iv) Participates in training for junior product managers, field and customer service personnel on brand/product introductions, enhancements, and new marketing/sales campaigns.