Manager - Brand Marketing Communication Location : Navi Mumbai - Ghansoli. About Reliance Retail : - Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders. - Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure. - Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value. Our Brands : Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store). About The Role : As a part of Brand Marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals. Specifically, You Will Be Responsible To : - Analyze brand positioning and consumer insights. - Shape and communicate our vision and mission. - Translate brand elements into plans and go-to-market strategies. - Lead creative development to motivate the target audience to "take action". - Establish performance specifications, cost and price parameters, market applications and sales estimates. - Measure and report performance of all marketing campaigns, and assess ROI and KPIs. - Monitor market trends, research consumer markets and competitors' activities. - Oversee new and ongoing marketing and advertising activities. - Monitor ATL campaigns and analyze consumer reactions. - Devise innovative growth strategies. - Align the company around the brand's direction, choices and tactics. What You'll Do : - Creating and executing a strong brand marketing strategy & execution plan. - Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives. - Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link). - Assisting the Marketing Operations team (SMH & RMM) for the tactical campaign creatives - BTL. - Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print - ATL. - Coordination with the media agency for radio campaigns and OOH - ATL. - Agency management - giving creative briefs and getting the desired output. - Assisting in the shoots - static as well as AV. - Aligning all the stake holders and facilitating the smooth execution. - Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.). What You'll Need : - MBA degree in Marketing top B-School. - 6/7 Yrs of experience in Brand Marketing Management. - Experience in identifying target audiences and devising effective campaigns. - Excellent understanding of the full marketing mix. - Strong analytical skills partnered with a creative mind. - Data-driven thinking and an affinity for numbers.

Mumbai

Navi Mumbai

Reliance Retail - Manager - Brand Marketing - SMART BAZAAR 

Job Description for Reliance Retail - Manager - Brand Marketing - SMART BAZAAR  in Reliance Retail in  Mumbai Navi Mumbai for (4-6) years of experience. Apply Now!