Reliance Retail - Head - Segment Marketing

Title: Head- Segment Marketing

Business Unit: One Pharma

Key Responsibilities :

- Develop a marketing calendar and budget for the business, which is TG specific in consultation with the TG Heads/Merchants/Operations

- Develop Marketing tool kits for the various TG in consultation with the TG heads, merchants

- Shape and communicate our customer vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage agency and partner teams to drive all brand initiatives

- Work in cross-functional teams to align strategies and go-to-market plans

- Lead creative development to motivate the target audience to "take action"

- Devise innovative communication strategies

- Align the company around the brand's vision and strategy

- Managing ROI and KPIs on all marketing and communication activities

- Identify TG customer needs and gaps in their customer strategy and recommend new ideas.

- Responsible for driving the overall communication strategy forward to educate TG and increase sales

- Analyse results and consumer insights to continuously improve marketing communication strategy.

Education : PGDM/MBA