Reliance Retail - Head - Digital Marketing - Pharma Segment

Business Unit: One Pharma

Reporting to (Position): Head Marketing

Head Digital Marketing is responsible for creating and maintaining online marketing strategies aimed at promoting the brand, and generating interest in the products and services of the company. Demonstrate creativity and ensure the online image of the business is effective and attracts customers.

Responsibilities:

- Generating content for the app, website and social media.

- Optimizing content on the web.

- Updating social media platforms.

- Advising on and revising trends.

- Managing the creation and delivery of marketing strategies.

- Creating and delivering email campaigns.

- Analysing the success of campaigns and ROI.

Program Development and Execution

- Develop Programs/concepts to drive customer interaction and sales.

- Develop the communications planning for specific promotions in line with the program objectives and keeping the brand image in mind.

Develop the Campaign Calendar

- Design and drive the campaign calendar in sync with the overall marketing plan and in collaboration with the stake holders to communicate the programs designed for B2C and B2B Customers

- Define and deploy right touch points (Digital) and frequency to achieve the objective of the program's reach effectively.

Measurement & Reporting:

- Analyze the performance of the campaign and take corrective action in terms of message & touch points used.

- Develop dashboards that enable measurement and COE's

- Focus on cohort-based communication channels to receive higher ROI and impact

Key Knowledge & Skills: Should have knowledge of digital marketing tactics, have strong interpersonal skills and demonstrate excellent writing and graphic skills. Ultimately, a high-level Online Marketer should be able to multitask well, display creativity and keep abreast with the latest industry developments. Experience working in Online Marketing. Strong analytical skills. Ability to work independently and within a team.

Education: Engineering/MBA/Course in Online marketing. Marketing or Communications qualifications. Google Adwords and Analytics certification a bonus.