Reliance Retail - Chief Manager - Brand

Reports to: Head: Brand Marketing

Key responsibilities:

1. Brand Building

- Support the Brand Management function in all aspects of brand and communication strategy to deliver on the overall business objectives.

- Support in developing marketing communication plans for our TG. Create the brief for the agency/design operation's team for specific promotions & marketing collaterals. To ensure the communication is in line with the brand image, guidelines and keeping in mind overall business objectives.

- Establish and garner share of voice for the brand, effectively through various communication mediums, ATL, BTL, Digital, Brand films etc.

- Optimize traditional & digital medium to generate interaction & participation with our brand and attract more customers.

- Driving collaborations through the stake holders.

- Handling Print/Radio/Outdoor/Digital/Ad Productions planning, media choice and execution as per the Marketing Calendar and brand TG requirement briefs

2. Vendor & Agency Management

- Build strategic relationships and partner with media buying and creative agencies, production houses & Media Houses

- Briefing Creative agencies, Media Buying agency, Production & Media Houses.

- Negotiate with vendors to coordinate media cost, placement and scheduling.

- Conduct territory and market visits to assess implementation of marketing guidelines and source competitive intelligence

- Keep abreast of best practices in marketing, competitive/strategic marketing initiatives and trends.

Education: MBA/PGDM

- Product management/Agency experience preferable.