Reliance Retail - Category Trade Marketing Role - IIM/FMS/MDI/XLRI

The person will be responsible for owning customer marketing strategy to achieve defined business objectives on Sales, Distribution, Profit, Category Market Shares growth & Team Productivity.

Strategy and Planning -

- Design and develop trade marketing program basis the national strategy level.

- Drive all strategic planning and Point of Purchase execution to grow the brands in the category.

- Devise and cascade Annual operating plan to clear and simple channel strategies at regional levels.

- Forecast demand planning and design competitive value propositions for channel partners.

Insights -

- Develop customer and shopper Insights, market intelligence, competition benchmarking, new competitor launch and activities.

Activities & Coordination -

- Innovate, execute and monitor initiatives viz. promotions, engagement activities etc to transform shoppers and consumer behaviour at POP to accelerate the growth curve.

- Own the New Product Launch Plan - Outside-in perspective: Distribution, (secondary and primary) & BTL plan of New Launches.

- Post Launch Promotion/Event Analysis (Vs Plan)

- Work collaboratively with key stakeholders

Personal Profile: Personal qualities, skills required, previous experience

- Sharp Customer, Shopper & Consumer Behaviour Understanding

- Sound Analytical, Planning & Presentation skills - Ability to synthesize vast, disparate and seemingly unrelated data points, develop key insights on customer experience, highlight gaps (if any) and drive changes/experiments across cross-functional teams

- Solution Centric - Ability to simplify complexity, present clear unambiguous insights and ways to win customers / stakeholders. Attitude to offer solutions & support

- Strong Influencing & Collaboration Skills

- Willingness to learn & develop Self - Functional Competencies, Leadership

- Attention to detail & Executional Excellence

Qualifications -

- Post-Graduation in Marketing from Tier 1 / Premier institutes

- Experience of FMCG Industry in both Sales & Customer Marketing functions. Currently leading Customer/Trade Marketing function at National Level in any lead FMCG Organization.