Reliance Retail - Brand Manager

Brand Manager (Beauty experience preferred)

- Lead marketing initiatives for the brand through new launches, brand building and other activations

- Brand Building & Planning: Build the AOP and growth plans for the brand across channels

- Explore and build all 6 P actions - especially proposition such that it translates into tangible actions

- Set up consumer immersions and actionable into Brand Key for sustained brand building

- Execute a brand campaign to deliver high share of mind for the customers.

- Establish a visual and content language for the brand that is in line with the TG

- Ensuring delivery on site wide, Private label brands and sale events. Collaborate with content & creative teams to deliver on key business metics.

- Deploy the social commerce play for reliance beauty

- Brand ambasador relationships - lead and manage all talent relationships for brand and private labels. Work with the brand head for media plans for the brand across launch and throughtout the year. Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

- Communication: Drive communication strategy, development and execution processes internally for all new launches as well as

BAU initiatives

- Social & Content: Drive social and content channels to build awareness for the brand using influencers, employees and topical pegs to further engagement and followers for the brand

- PR & Offline: Create opportunities through PR for brand awareness via events (Influencer event for Highlighter & Blush launch) and pop ups