Reliance Mutual Fund - Zonal Marketing Manager

Position title : Zonal Marketing Manager (Two Positions)

Location : Kolkata (East Region) & Bangalore (South Region)

Department : Marketing

Grade : IL-3

Organizational relationships :

Reports to : Chief Marketing Officer

Coordinates with :

- Zonal Business Head

- National and Chief Managers Marketing

Purpose of the Job :

- Lead Marketing Function for the Zone, Support in Brand and Business Building, Leading Large National Themes, Event Management, Vendor and Merchandise Management

Key responsibilities :

- Market-specific Business Building

- Conceptualizing Engagement Themes basis Cultural Nuances

- Owning Market Share & Growth Support to Zonal Business

- Brand Visibility, Activations, Investor Acquisition & Retention

- Channel Support and Engagement

- Leveraging Partner Network for Brand & Business Growth

- Leading Large National Themes

- Conceptualizing and Operationalizing Large Themes

- Ensuring effective roll-out and momentum building

- Best-practices sharing and nation-wise result achievement

- Be the single-point-of-impact for the Large Theme

Event Coordination :

- Master-minding and executing impactful regional/local events

- Supporting all Regional Meets and Events

- Zonal Procurement & Merchandise Support

- Develop ideas, source and negotiate on innovative Merchandise/Give-aways

Vendor Management :

- Enlist, Encourage and get the best out of Regional vendors

- Manage the end-to-end Commercial process as well as inventory

Behavioral Competencies :

- Quick Learner, Collaborative, Strong Communication Skills, Interest in local culture and languages, Innovative & Progressive Mindset, Creativity, Energy and Integrity

Role Specific Competencies : Sales & Distribution Exposure (especially IFA segment), Active Interest in Communication Development and Roll-out

Formal Qualifications/Prior Work Experience :

- Cluster Manager

- Minimum 10 years of Total Experience