Reliance - Lead - ATL

1. Innovate to continuously improve our customer-experience delivery

2. Streamline all marketing-actions for them to be in line with our defined brand-positioning

3. Strengthen brand preference through establishing a distinctive competitive advantage for the brand

4. Maintain consistent representation of our store-brand across all store-formats and across all customer touch-points

5. Continuously build on our customer understanding & cull out actionable customer insights, through market research and customer feedbacks

6. Monitor competitive intelligence through timely inputs from media agencies and internal regional marketing and store - operations team

7. Define the annual marketing calendar and plan according to budgeted spends.

8. Devise and roll out effective and efficient marketing campaigns integrating all touch-points (in-store and out-of-store, including online)

9. Building brand assets and associations that will help build the right customer perceptions, so to continuously strengthen our brand image

10. Manage marketing agencies and key vendors to get the best out of them.

11. Build resQ as a strong service differentiator & as an enabler to maximize customer usage and retention

12. Maximize margin contribution by leveraging our private label portfolio

13. Find opportunities for PR & corporate communications and actively dialogue with the central-PR team.

14. Maintain a keen sense of business performance and continuously implement new ideas & innovations to support growth of key product families.

15. Reflect a disciplined approach personally on "plan-do-check-act- processes

16. Foster a team-working climate and leadership skills to improve our budget closer to reflecting business & marketing excellence.