Reliance Jio - Lead - Digital Marketing & Analytics - Financial Services Domain

As a successful and growing provider of 4G mobile telephony, broadband services, and digital services in India, we intend to expand our team in financial spaces as well .

Jio is the company that aspires to lead the next wave of change in India - Digital Revolution. This is going to impact the lives of 1.2 billion Indians and it's the responsibility of us as a company to cater needs of every one of them using every skill and technology that is available at our disposal.

In continuation of the Jio Digital Life philosophy, we at Jio Financial Services (JFS) are striving to create massive disruption in the financial and banking space in India through cutting-edge technology and our deep physical presence. We are not only catering to the digitally savvy urban Indian consumer but also to the Bharat customers realizing our vision of complete financial inclusion by making every interaction a beneficial, secure and delightful experience for our customers.

JFS is also trying to integrate commerce through a POS solution, couponing platform, tap and pay solutions and much more to create an unparalleled value proposition for our merchant partners across categories. Our ability to process massive volumes of data using big data architecture is an advantage that only Jio can boast about. We aspire to be top class programmers, engineers and creative thinkers and these are the areas we are currently covering.

What we need :

1. Driving digital marketing activities for JFS.

2. This includes planning/strategy to budget allocation in media mix to campaign execution and optimization.

3. The candidate will be responsible for building customer life cycle management practice by creating customer segments based on RFM analysis.

4. App attribution analytics for customer acquisition through ad networks and optimizing spends based on KPI's like Install, registration, wallet load etc.

5. Prior experience in SEO, SEM, PPC and ad platforms like AdWords and Facebook is a must.

6. Campaign management for new customer acquisition and retargeting existing ones through SMS and email marketing.