Reliance Communications - Assistant Manager/Deputy Manager - Marketing

1. PRINCIPLE ACCOUNTABILITIES

- Responsible for executing activities related to product and revenue management

- Competition bechmarking and analysis

- Primary responsibility is to

Understand market/competition activity, prepare analyzed report and suggest product improvisation

Study customer behavior to improve product offering

Achieve targeted revenue

Formulate revenue enhancement programs and execute them

- Monthly product performance analysis and AOP tracking

- Execute long term initiatives as well as tactical promos to ensure revenue achievement

Upsell / Upgrade programs

Migration

- Coordination with marcom team for all customer communications and POS developments

- Responsible to resolve all customer queries and issues

- New product functionalities initiatives and development coordination

- Product Offering creation and configuration

Key Action Areas:

- Competition benchmarking

- Revenue and ARPU achievement

- Customer Offering roll out

- Product Performance tracking

- Conceptualize, propose and execute programs for revenue enhancement

2. SKILLS AND KNOWLEDGE

- MBA/PGDBM or equivalent Sales & Marketing

- 2 to 4 years work experience in functions like product management

- Preferred industries - Telecom/DTH industry, or any other product services industries.

- Good analytical and data handling skills are a must.