Reliance Brands - Manager - Local Store Marketing

Manager - LSM

Responsibilities:

Develop and Implement Local Marketing Plans:

- Work closely with store managers to understand the unique characteristics and demographics of each location.

- Create customized local marketing plans for each store, considering local trends, competition, and community preferences.

- Provide ongoing support and guidance to store managers in executing local marketing plans.

Coordinate Promotional Events:

- Organize and execute local promotional events and campaigns to increase store visibility and attract new customers.

- Collaborate with store teams to ensure seamless execution of promotions, discounts, and special events.

Community Engagement:

- Build and maintain relationships with local businesses, and community organizations to enhance the restaurant's presence in the community.

- Identify sponsorship and partnership opportunities to increase brand awareness and drive customer traffic.

Social Media Management:

- Manage and update social media accounts for individual store locations.

- Create engaging content, posts, and promotions to increase online visibility and engage with the local audience.

Market Research:

- Conduct ongoing market research to stay informed about local trends, competitor activities, and customer preferences.

- Analyze data to identify opportunities for growth and improvement.

Budget Management:

- Develop and manage budgets for local marketing initiatives.

- Monitor and track the effectiveness of marketing campaigns, adjusting strategies as needed to achieve desired results.

Qualifications:

- Bachelor's/PG degree in Marketing, Business, or a related field.

- Proven experience in marketing, preferably in the QSR industry.

- Strong understanding of local marketing strategies and tactics.

- Excellent communication and interpersonal skills.

- Ability to work independently and collaboratively with cross-functional teams.

- Proficient in social media management and marketing analytics.

- Results-driven with a focus on achieving measurable outcomes