Relevel - Content Marketing Manager

Relevel, an Unacademy Group Company, is India's first hiring platform that empowers job-seekers to showcase their skills through tests and get their dream job within 15 days.

We are on a mission to democratise job opportunities at some of the finest companies in the country, for millions of young Indians.

Relevel has two products: the Relevel Tests that assess industry readiness and skill competencies of aspirants, and Relevel Courses

Success so far:

15L+ users

Trusted by 150+ companies

100% Placement rate

INR 15 Cr+ worth of offers

Raised USD 20m from Unacademy

As a Lead of Content Marketing, you will be responsible for ensuring Relevel's video content creation is on point. You will be responsible for delivering content that is engaging and establishes Relevel as an iconic brand.

Key responsibilities :

Ideate and execute efficient and intuitive content marketing strategies

Execute advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

Conduct market research and analysis to evaluate trends, brand awareness and competition ventures which will serve as an input to your content strategy

Coordinate efficiently with the internal business team to understand their requirements, the obstacles, the communication objective and meet their targets via effective content strategies

Liaise with internal functions to execute the most effective marketing campaigns across categories via powerful communication and ideas

Maintain relationships with media, partners and effectively communicate the company's objectives

Monitor progress of campaigns using various metrics and submit reports of performance

Collaborate with managers in preparing budgets and monitoring expenses

Negotiate to the best of one's ability on the lines of finances, overall marketing objective and single-minded propositions

A big plus: Prior experience of working on content creation with Celebrity Influencers or managing content creation for OTT platforms like Amazon, Hotstar, and Netflix.

Desired Skills :

4 to 6 years of experience in Content Marketing and 2+ years of team handling experience

Good understanding of marketing campaigns and the operational force that goes behind each of them

Thorough knowledge of strategic planning principles and marketing best practices

Excellent communication and people skills

Strong organisational and time management abilities

Creativity and commercial awareness

Ability to think creatively and guide the agency according to the best insights and brand salience