Relaxo Footwear - Manager - eCommerce Marketing - Agency Operations Channel

Role : Manager : E-com marketing (Agency operations)

Reports to : AGM -Digital marketing

Location Relaxo head office (Rohini, Delhi)

Requirements:

- Atleast 7 to 11 years of experience in the E-com (marketplace) space, preferably Amazon, Flipkart, Myntra, Tata Cliq, etc.

- Strong analytical skills with experience using data to inform and optimize marketing efforts.

- Ability to work effectively in a fast-paced environment and to manage multiple projects and priorities.

- Excellent hands-on exposure of managing large scale campaigns on marketplace.

- Strong building with internal and external stakeholders.

Job responsibilities :

- Develop strong performance marketing strategy to support business objectives and targets on marketplaces (Amazon, Flipkart, Myntra, Tata Cliq, etc)

- Drive best in class online activations in alliance with respective Category team

- Handle AMS and Flipkart brand ads dashboard to monitor campaigns

- Manage tools such as Amazon pi, Helium, Hector and other automated tools for campaign optimization

- Understanding of the media compensation models and metrics (CPC, CPM, ACOS, ROAS, CTR, CV, N2B, etc)

- Devising the keyword strategy and allocating healthy mix of budgets to boost up the CPC campaigns.

- Work on CPC, CPM and DSP campaigns across marketplace for better brand SOV and conversions during BAU and events

- Create roadmaps, work plans, budget estimates, and risk assessments for E-com platforms

- Manage content mandate and optimization across all E-com platforms as per the respective

platform guidelines.

- Creating monthly reports with highlights, lowlights and plan of action.

- Updated with all competition activities on and off the E-com platforms to identify improvements and implementing the best practices.

- Responsible for ORM on E-com platforms which includes reviews & ratings.

- Agency management : Work and be SPOC to build and execute monthly marketing calendars, oversee media plans, billing and invoices