Relaxo Footwear - Lead - Digital Marketing

Lead - Digital Marketing

- Be the owner of digital assets and build the social media landscape and enhance consumer connect via digital content and campaigns.

- Build and manage digital campaigns across various channels and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Work with creative and marketing teams to test strategies and innovation & Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.