Relaxo Footwear - Assistant Manager - Social Media & Influencer Marketing

Role : Asst. Manager Social media + Influencer marketing

Reports to : AGM Digital Marketing

Location Relaxo head office (Rohini, Delhi)

Requirements :

- Atleast 5 to 10 years of experience in DTC performance marketing.

- Updated with strong Social media trends and Influencers network.

- Ability to work effectively in a fast-paced environment.

Job responsibilities:

- Develop & plan digital social campaign in line with brand objectives to drive brand SOV, followers, engagement, campaign viral reach.

- Creating social media calendar for hygiene posting.

- Implementing new trends and ad type (Reels, UGC, videos, contest, etc) to engage consumers.

- Developing a strong influencer marketing strategy to drive reach and engagement.

- On ground activations amplification on social media.

- Managing social ORM and analysing consumer sentiments.

- Analyze campaign outcomes and show a positive return on investment from digital channels as measured by KPIs such as cost per reach, engagement, CPV, etc.

- Creating monthly reports with highlights, lowlights and plan of action.

- Agency management : Work and be SPOC to build and execute monthly social media calendars, oversee media plans, billing and invoices