Key Result / Responsibility Areas:
- Managing Imperia Portfolio
- Identify existing branch customers who meet Imperia programme criteria and flag them on the system to upgrade these customers under the Imperia programme
- Through eligible lists provided by Product from time to time
- Liaising with PB/ Preferred RM to flag eligible customers form Classic/
Preferred portfolio
- Identifying customers through Large Transaction reports (LTR)
- GMs or VPs of all Cat A companies and CSRM salary account companies
- Other databases available with the RM
- Acquire new customers who meet product criteria and flag them on the system
- Referrals generated from existing customers
- Leads generated by branch staff & personal leads
- Databases
- Regularly interact with the customer to build rapport and understand the profile. The profile should be captured and updated via CRA / CRMNext (wherever applicable).
- This profiling should be used to set customer level objectives post discussion with RBH / BM. The objectives should be tracked and reviewed as per the Branch Sales Process.
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