Regional Trade Marketing Manager - North - FMCG/Telecom

Looking for Regional Trade Marketing Manager for one of the Beverage company based out of Gurgaon. Looking for candidates from FMCG/ Liqour/ Telecom/ consumer durable industry with 6-12 years of relevant experience in Trade Marketing

Job Profile:

To lead Regional marketing plan and support effective execution of the said marketing plan in different states within the region with special focus on BTL implementation.

Evaluating outdoor media for Brand visibility and image building which includes - Hoarding, Buses, Bus Shelter, Kiosks, Wall Painting, Trams, Translites, etc.

To evaluate local opportunities which includes events, festivals, sponsorship opportunities, etc.

Track all marketing spends and keep record of brand wise spends V/s budget state wise for the zone.

Evaluate all activities and send in the feedback report to marketing. Regular MIS to all concerned.

Vendor Handling (proper selection of vendors, ensure timely delivery of promotional items, selection of innovative gifts, vendor benchmarking etc)