Regional Trade Marketing Manager - FMCG - South

- The trade marketing function has been created and further strengthened with this strategic business objective in mind.

- Reporting to the National Head of Trade Marketing and the Divisional Head, RTMM role would support the Planning and implementation of BTL strategy for the category across the regions & channels in line with the company's overall business strategy

The key responsibilities for this role would include:

- BTL Management: Closure of inputs with HO trade marketing team, scheme letter creation, ongoing BTL interventions, collaboration with ZSMs on scheme design, scheme provisioning, syncing BTL inputs to regional priority calendar, ROI calculations and BTL optimization

- Channel program management: Reviews of 3P merchandizing team, retail royalty program visibility calendar planning and management, review of Retail(GCP), Wholesale (Parivaar) and Rural(Pragati) loyalty programs, target setting and planning of interventions in loyalty program outlets, monitoring of Width of Achievement (WoA)

- Micro Marketing(CMM): Liaisoning with brand team for closing action plans on key opportunities or concerns in micro markets, planning of activation calendar, execution of on ground activations, collaboration with service and POSM vendors and end to end management

- Distribution enhancement: Planning and execution of activations designed to result in Weighted distribution (WD) and Numeric Distribution (ND) gains for key brands

- Driving NPDs: Plan and execute NPD launches, monitor NPD distribution and scale up

- Forecasting and stock planning: Collaborate with demand planning team on 3 month rolling forecast and with logistics team on stock monitoring

- The role requires interacting extensively with internal and external partners to execute category and brand mandates

- Travel

- To understand on ground working and sense the category performance, you will need to travel across the Region basis requirement.