Regional Trade Marketing Manager - FMCG

- This role involves the responsibility of designing, development, and execution of Route to Market (RTM) and trade programs in the Region

Client Details :

Our client is a globally renowned name in the FMCG Industry. They have been consistently growing in their domain and are a well-known brand. They are looking for a Regional Trade Marketing Manager based out Kolkata to manage their East operations.

Description :

Key responsibilities of the role are :

- Design a detailed RTM plan for each area based on the demographic, trade and economic landscape

- Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation

- Measure the effectiveness of every RTM initiatives and do course corrections if needed

- Co create, execute effective Trade promotion programs for Traditional trade while ensuring regional profitability

- Enable field Sales organisation to execute trade programs to drive superior business results

- Design and deliver high impact visibility programs to generate demand across channel

- Work with Commercial Manager to ensure efficiency & effectiveness in all spends with respect to trade and in-store activation

Profile :

A successful candidate is someone with :

- 8-12 years of experience in the consumer goods Industry

- Experience in Trade Marketing, GTM / RTM Strategy

- Good communication skills and ability to deal with senior stakeholders

Job Offer :

This is an excellent opportunity to lead a high growth region with tremendous potential. This is also an excellent opportunity in terms of career progression.

For a confidential discussion about this role please contact Ujjwal Singh on +91 124 452 5432

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