Regional Trade Marketing Manager - FMCG

Regional Trade Marketing Manager - Major FMCG (2008-09 batches only)

Discipline - Sales

Subsector - FMCG & Consumer Products

Location - Delhi NCR

About our Client - Our client is one of the major FMCG organization headquartered out of Delhi/NCR. They have always been considered amongst one of the best employers to work for all the Premier B Schools FMCG professionals.

Job Description - Reporting into the National Trade Marketing Manager you will be responsible for:

- Designing, implementing and evaluating 4P activities within the region to achieve NR objectives, presence and placement objectives, within time frame, policy and budget parameters.

- Co ordinate, monitor, and control effective and efficient usage of promotions and equitable allocations of budget across RSM areas.

- Analyze reports (like KPI track etc.) and give qualitative & quantitative feedback to RSM/ ZSM/ RM for better business decisions.

- Co ordinate with RSM and central sales, to develop and compile market reports to monitor business.

- Design, implement, negotiate and monitor all key account programs in the region with support from central sales team. Monitor the progress of all Test Marketing initiatives ongoing in this region.

- Track the test on all 4P parameters.

- Ensure effective and efficient implementation and utilization of promotions.

- Co-ordinate joint promotions and tie ups with other companies to make the most of funds available.

- Co-ordinate, allocate, monitor and maintain data on effective installation and utilization of visibility tools and other POP material, brochures, leaflets etc.

- Monitor key account display units and their maintenance Ensure visibility tools are displayed in all CFA's/ RSM areas in the region in time and in proper shape.

- Gather and report all competitor activities in consultation with RM/ ZSM evolve a strategy and implement in the region to offset competition.

- Have the complete data of the region by number of towns POP strata wise, profile of towns, number of outlets- category wise and class wise

The Successful Candidate - You should be 2008 or 2009 batch only from Premier B schools currently working in sales or trade marketing with one of the major FMCG organizations. You should not have any locational constraints.

What's on Offer - Excellent career progression and excellent remuneration for the right candidate.

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