Regional Trade Marketing Manager - Alcohol Beverage Industry

Regional Marketing Manager (Alcohol Bev)

Responsibilities:

- Accountable for delivering NSV, Market Share, Gross Margin and achieving overall Trade investment goals.

- Delivering profit story to ensure new products/VAP, GWP initiatives of the company are packaged and aligned to the annual brand plan/ customer plans.

- Making presentations to the large customers (Key Accounts) on negotiating for closure of agreement on volume/ space/ Menu Listing/ Events and tracking availability and sales volume in the Key Accounts on regular basis.

- Responsible for generating SPRs and A&Ps.

- Negotiate the annual trading terms with the Key Accounts in line with overall strategy and objectives of the regions.

- Responsible for reviewing the assortment at customer level and drive the premium portfolio/ NPD efficient.

- Responsible for negotiating ToT with customers and continuously track and review the execution.

- Responsible for tracking of Display WoW units as well as all semi-permanent assets at customer level.

- Sell category development story to customers, e.g driving premium portfolio; Cocktail recipes, GWP and VAPs.

- Responsible for negotiations on visibility with customers by selling them the story on promotion.

- Plan and evaluate large customer specific promotion.

- Build quarterly promotional plans with the customers and trade partners and cascade down the plan through the stakeholders.

- Responsible for listing of brands & promotion with the customers.

- Assist the sales & marketing team in creation and finalization of sales & promotion budget for the respective region.

- Assist the marketing team in creation & finalization of national/ regional promotional and activation plan keeping in view the regional market requirement & dynamics.

- Responsible for ensuring development, execution, monitoring and performance of various activations/ promotion plans as per company's objective & strategy.

- Assist the sales/ marketing team to identify Key accounts in the region, initiate acquisition process, negotiate terms of trade, contract finalization and sign-off.

- Play a pivotal role in customer relationship management in the region and ensure adequate marketing/ sale services are extended to key customers and lighthouse accounts.

Qualification And Experience:

- MBA with 5-10 years of core trade marketing experience with Alcohol Bev based organization and possess commendable analytical and execution skills.

- The client is looking for someone who has excellent Acumen, good networking and convincing skills, has worked cross functionally and has admirable presentation and communication skills.

- Being an opinion leader with an outgoing personality and good ability to network.

- Excellent presentation, communication, and negotiation skills.

- Disciplined, details oriented and result driven.

- Being connected to what's happening, identifies and recommends local events and activities.

- High sense of creativity.