Regional Sales Manager - South - FMCG

Job Title : RSM (South)

Location : Bangalore

Reporting : National Sales Head

Job Description :

- To develop business in South India by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the region.

- To effectively manage the business in the concerned region and achieving the sales objectives

- Setting targets and monitoring them periodically to ensure that they are in line with the business plan

- Meeting the revenue and margin targets for the region

- Driving business development activities of the region

- Generating sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets

- Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews

- Analyzing the sales trend and taking corrective actions wherever necessary-

- To develop and maintain a strong sales infrastructure and an aggressive sales team

- Managing, directing and coordinating the activities of the Area Sales Managers

- Sales team deployment as per the companys requirement and as per the budget

- Accomplishing regional sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned districts

- Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow

- To plan, prepare and exist control over sales budget, sales forecast, sales plan etc

- Developing sales plan to ensure optimum utilization of resources in the region

- Meeting regional sales financial objectives by forecasting requirements

- Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

- Ensuring that all promotions are within the budget

- Preparing sales growth blueprint for the future

- To ensure coordination and relationship management with distributors, customers, as well as other departments

- Ensuring that distributors and customers in the region are provided with information about new or improved products and services in order to improve sales in the region.

- Developing and maintaining an efficient distribution network

- Ensuring commercial hygiene by monitoring damages, complaints etc

- Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region

- To continuously gain and update category and channel expertise

- Continuously acquiring knowledge regarding the industry, market construct, and customer behavior to enable effective business plans

- Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

- To coordinate with Supply Chain and Stock Control activities

- Developing systems for accurate forecasting and ensure follow up with production, logistics and CFA

- Exercising stock control at customer point, distributor point and CFA

- Maintaining appropriate stock levels at customer point, distributor point and CFA

- Ensuring smooth supplies and timely dispatch to distributors from CFA

- To ensure that sales systems and processes are in place and being used effectively

- Developing timely feedback systems on the business

- Developing systems to monitor customer wise sales

Knowledge- :

- Sound knowledge of sales and sales administration processes

- Strong understanding of modern trade and general trade

- Understanding of Food Services business and HORECA would be preferable

Skills- :

- Strong leadership skills

- Excellent communication and negotiation skills

- Presentation skills

- Ability to manage and lead a team

- Strong decision making ability

- Ability to build relationships

- Excellent business acumen

Attitude- :

- Self-motivator

- Aggressive

- Sincere

- Positive approach to problem solving

- Commitment to achieving the sales targets

- Dynamic and exploratory

Educational Level- :

- Graduation- Any specialization

- Post-Graduation (Must have)- PGDM/MBA in Marketing or Sales Management

Working Experience :

- Must have 10-17 years of sales experience in a FMCG company

No of Subordinates : ASMs report to this position (Varying numbers)