Regional Sales Manager - Retail/FMCG

- Develop & execute 5-point agenda for each store in the cluster to drive revenue growth.

- Opex reduction - Rationalization in Manpower, H&S, Power, R&M costs, except OC.

- Ensure Opex (except OC) & sales are planned for maximizing efficiency which reduces risk of new stores.

- Leverage all inputs - marketing, product, space efficiency & operations - to ensure that new & annualized stores achieve their ABP's.

- Store wise weekly targets and tracking of these 3 most critical Ops KPIs.

- Making sure all factor's affecting shrinkage is covered to ensure shrinkage control.

- Explore the possibilities of alternate channels of revenues such as SOH, expansion of retail area and execute the same in coordination with HO team.

- Collaborate with the marketing team for ATL/BTL plans and timely execution without diluting the predefined standards.

- Provide product feedback to the category team from the stores & FEC teams for better understanding of customer choices, expectations & the current trends.

- Ensure manpower planning happens as per the seasonal changes and store needs.

- Connect with VM teams to ensure standard look and feel of stores is as per the company guidelines

- Drive processes for the respective regions & increase top line share for the zone by leveraging various efficiency tools.

- Ensure strong Fire & Safely SOP and proper warehouse management in every store.

- Ensure Retail standards and merchandising principles are adhered to in order to achieve exceptional consumer experience.

- Ensure cashiering efficiency at the stores.

- Ensure score card execution and SM walk discipline in the respective clusters along with periodical briefing to SMs.

- Develop a network of counterparts from the industry.

- Network with people from the industry on regular basis to be updated with recent developments and market trends.

- Study and map best practices of competition in the region to analyze new imitative for enhancing operations efficiency and customer delight.

- Ensure store audits are done regularly & mystery shoppers scores analyzed & documented.

- To ensure that stores follow ABFRL guidelines as per the norms shared.

- Strengthen rolling plan activity with accuracy in sales plan by identifying and using relevant marketing, KPI & product intervention.

- Ensure Ops execs are appointed within the system & each store has a balance experienced DM's for front end stability.

- Succession planning and grooming for Store Managers.

- Ensure strong people management, engagement & development for reducing attrition.

- To ensure continuous people management, engagement & development for reducing attrition.

- Identify the weak performing stores and implement strategies to increase sales/performance & Reduce Opex without dilution of store standards.

- Suggest plan of improvement to be given to NROM and execution of the improved plans.

- Provide inputs to the Retail space planning team and NROM for store expansion for the respective geography.