Regional Sales Manager - General Trade - FMCG

We are sourcing for a senior general trade sales professional for the position of Regional Sales Manager for the Himalaya Wellness's consumer products division.

This position will be based at Mumbai and will be responsible for Himalaya's general trade business in MP and Chhattisgarh and will be reported in by a team of ASM's and sales officers and ISR's.

Himalaya Wellness is a 93+ yrs old company with a turnover exceeding - 35.5 billion (US$440 million) (FY21) with 10000+ employees. For more information on the organization, we would request you to visit the following url: Website: https://himalayawellness.in/

JOB DESCRIPTION :

Position: Regional Sales Manager GT

Business Unit: Himalaya Wellness

Function: Sales

Location: Mumbai

Sub Function: Branch Sales

Reporting to: Branch Head

Job Responsibilties:

Deliver revenue growth for the region by identifying and leveraging market opportunities, BTL and new product launches.

Channel & Portfolio Strategy- Implement and ensure deployment of regional category development objectives by partnering with customer development teams

Implement BTL agenda in the region balancing complexities of channels and category objectives, ensuring effective ROI.

Sales Transformation & Capability- Implement the GTM strategy laid out for the region to achieve coverage and distribution targets.

Benchmark and recommend practices across competition to identify best in class strategies to implement for overall business growth

Logistics & Commercial Strategy- Devise the GTM execution plan for the region in conjunction with the branch logistics manager to enhance coverage with efficiency in time and efforts.

Drive strong commercial and supply chain health for the region focusing on right indicators and taking corrective decision.

Talent Management & Development- Plan and forecast adequate resourcing needs across sales teams in the region to meet business requirements.

Foster a high performance, open and transparent work culture.

Take necessary decisions and initiatives for achieving high engagement levels and motivation in field teams

KEY PERFORMANCE GOALS

- Sales target achievement

- Achievement of category and channel objectives (NPDs, growth in focused brands, channel growth)

- Achieving Distribution Targets - direct & indirect

- Achievement of customer marketing and sales development initiatives as per branch agenda.

- Overall productivity and engagement of workforce

- Effective adherence, adoption and rollout of SOPs, systems and processes

COMPETENCIES

- Shape RE Strategy, Channel Expansion, DevelopmentAdvanced

- ROI mindset focusing on Cost and Value ManagementAdvanced

- Shape & Implement GTM StrategyIntermediate

- Data & Analytics Driven Decision MakingAdvanced

- Understanding and Leveraging Shopper MindsetAdvanced\

- Championing Systems & ProcessesAdvanced

- Trade Marketing Excellence through In-Store ExecutionAdvanced

- Fostering relationships with internal and external stakeholdersAdvanced

- Coach & develop high performing teamsAdvanced

INTERFACES

- Branch Customer Marketing Manager

- Trade & Channel Partners

- Branch Customer Development Manager

- Branch Logistics Manager

- Branch HR Manager

- Rural Channel Manager

- HO Sales and multi-functional teams

- Kind Regards

- Kamal Arora

AKNA Management Solutions Pvt. Ltd. New Delhi- 110070