Regional Sales Manager - Footwear Manufacturing

- Sales strategy:Design & execute sales strategies defined for each sub-category and state to ensure month-on-month achievement of sales target (value and volume). The RSM is responsible for overall sales in his assigned territory.

- New product launches: Ensure revenue from sales of new products as per AOP target

- Distributor expansion:Drive incremental revenue from distribution expansion

- Distributor calls:Conduct calls as per the agreed plan with each distributor. Review call cycle, reporting (weekly) on calls made and stock ordered for the team

- Distributor management:Build and maintain distributor relationships to grow regional sales

- Marketing: Work closely with distributors to develop & execute annual plan for promotions, advertising campaigns and retailer meets; Coordinate with the Marketing team to ensure that distributors are fully aware of and support planned promotions

- Merchandising:Provide merchandising assistance (i.e., through point of sale material, brochures, etc.) and advice to distributors in order to maximise sales

- Distributor investments:Ensure distributors have appropriate investments to cater to market needs (stock levels, credit, salesmen, etc.)

- Complaints management:Resolve product issues (such as recurring faults) at distributor level, arranging credits, replacement stock as required and providing feedback to Brand Managers for recurring issues; Ensure timely settlement of distributor issues like pending schemes/ discounts/ reversal of debit note, etc.

- Product intelligence:Provide support to develop products as per region's demands

- Exception approvals:Authorise and allocate transit damage rebates and credits effectively and within Company guidelines in order to maintain a positive relationship with distributors and maximise profitability. Report any exceptions to the Regional Manager

- Market metrics:Track distributor order fulfilment of demand generated from Retailers by the field force

- Competitor benchmarking:Benchmark market/ competitor best practices through ASMs & derive actionable recommendations from the same

- Distributor appointment: Scouting and appointing new distributors as per defined norms

- Distributor onboarding: Ensuring distributor gets all relevant post appointment support

- Distributor exclusivity: Ensuring adherence of exclusivity to Relaxo by designated exclusive distributors

- Market expansion: Motivate & lead ASMs & SOs to establish coverage, distribution and display objectives to meet Sales targets

- Targets: Cascade targets for team & provide necessary support such as coaching, feedback, training & development to meet targets

- Trainings: Provide inputson training needs for the team to Regional Manager/ HR

- Recruitment:Recruit and develop team members. Support HR in creation of a talent pipeline to ensure business continuity in case of attrition

- Mentorship and supervision: Mentoring, coaching and supervising the work of ASMs

- Sales planning:Overseeing creation of monthly/ weekly/ daily distributor-wise, sub category-wise sales plan for the month

Company Profile: Leading manufacturing in Footwear Industry