Regional Sales Manager - Footwear

We have an urgent role with one of the biggest footwear brand at Chennai.

Role: Regional Sales Mgr

Candidate Requirement: Candidate from FMCG Background.

Profile :

Purpose of the Position (Job Summary)

The purpose of this position is to drive sales in the specific sub-region to meet AOP targets by implementing trade promotions, ensuring stock availability, distributor expansion, etc.

Key Roles and Responsibilities

Financial Sales strategy:

- Design & execute sales strategies defined for each sub-category and state to ensure month-on-month achievement of sales target (value and volume).

- New product launches: Ensure revenue from sales of new products as per AOP target

- Distributor expansion: Drive incremental revenue from distribution expansion

- Distributor management: Build and maintain distributor relationships

- Marketing: Work closely with distributors to develop & execute annual plan for promotions, advertising campaigns and retailer meets

- Merchandising: Provide merchandising assistance (i.e., through point of sale material, brochures, etc.) and advice to distributors in order to maximise sales

- Distributor investments: Ensure distributors have appropriate investments to cater to market needs (stock levels, credit, salesmen, etc.)

- Complaints management: Resolve product issues (such as recurring faults) at distributor level, arranging credits, replacement stock as required and providing feedback to Brand Managers for recurring issues; Ensure timely settlement of distributor issues like pending schemes/ discounts/ reversal of debit note, etc.

- Product intelligence: Provide support to develop products as per region's demands

- Market metrics: Track distributor order fulfillment of demand generated from Retailers by the field force

- Competitor bench-marking: Benchmark market/ competitor best practices through ASMs & derive actionable recommendations from the same

- Distributor appointment: Scouting and appointing new distributors as per defined norms

- Distributor on-boarding: Ensuring distributor gets all relevant post appointment support

- people Orientation Market expansion: Motivate & lead ASMs & SOs to establish coverage, distribution and display objectives to meet Sales targets

- Targets: Cascade targets for team & provide necessary support such as coaching, feedback, training & development to meet targets

- Training's: Provide inputs on training needs for the team to Regional Manager/ HR

- Mentor-ship and supervision: Mentoring, coaching and supervising the work of ASMs

- Internal Business Process Sales planning: Overseeing creation of monthly/ weekly/ daily distributor-wise, sub category-wise sales plan for the month

- Collections: Track & minimize average outstanding at end of each month as a % of month's sales

Interested candidate with similar profile forward cv in word format with a current and expected package.

Ved
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