Regional Sales Manager - Food Products/FMCG

JOB OBJECTIVES :

To create and implement a long term profitable growth of Mother's Recipe.

PRINCIPAL RESPONSIBILITIES :

PLANNING :

- Creation of a strategic plan to achieve organizational objectives in long & short term.

- Identifying new business opportunities in line with growth plans.

- Business planning, forecasting and analysis for assessment of revenue potential & business opportunities.

OPERATIONS :

Sales Responsibilities :

- Plans and Programs to Meet Business Development Targets on Primary and Secondary Sales

- Formulation & execution of Sales & Distribution strategies

- Norms and Benchmarks for Market Coverage and Presence; Reach and Efficiency.

- Channel development & channel partner's engagement.

- Forecast Supply chain, Inventory turns, and Managing stocks at various locations at the right time.

- Plan tour itinerary & prepare tour expenditure budget

- Policies, Systems and Processes

Marketing :

- Category Development and meeting market share objectives

- Brand Building & Brand Development

- New Product development & product life cycle management

- Cost Management & budgeting - Material, Sales cost, Promotions, Manpower & Travel.

- Initiate localization projects to improve gross margins.

- Efficient implementation of Sales and Marketing programs

- Competitor analysis

PEOPLE MANAGEMENT :

- Leading, mentoring, training & monitoring the performance of team of managers from Sales & Marketing function to achieve functional KRAs

- Create/sustain a collaborative & performance oriented environment while providing development opportunities to members.