Regional Sales Manager - FMCG - North

Business Objectives :

1. To evolve & achieve Annual Business Plans/ Quarterly Business Plan for the defined region, referring to budgets, coverage and volume through the team.

2. To ensure accurate Sales forecasting - SKU wise for the region based on sound analysis and support the supply chain team for correct planning.

Distribution Management :

1. To effectively manage C&F agents with periodic monitoring of sales, collections, and services.

2. To achieve numeric and weighted distribution objectives through stable trade channel partners.

3. To review distributors ROI and thereby ensuring healthy earnings.

Monitoring Competitor & Sales Development Activities :

1. Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends.

2. Monitor Activities and Sales Promotions on weekly / monthly basis to determine deviations from plans in order to take necessary corrective actions.

3. To effectively plan & execute various sales development activities required to meet the business objective.

People Management :

1. Hire, train and appraise the sales staff in line with the company policy.

2. Managing and mentoring sales teams to enable achievement of pre-set targets.