Regional Sales Manager - FMCG & Consumer Durables - North

1. PRINCIPAL ACCOUNTABILITY (Why this role exists?) :

To Achieve the B2C Objectives in the Region i.e. Topline for the part of a region.

2. Key Responsibilities (Currently) :

Primary Sales / Category Sales :

- Plan and Achieve product category wise AOP Plan for region at monthly and Quarterly Level (primary, secondary) for the Region

Channel :

- Ensure Network Management and Presence across all towns and Cities in Region

- Continuously Monitor & Improve Channel Partner Health at Dealer, Distributor level

- Strategize and Execute maximize reach (ND, WD) in all town categories

- Drive Regional Activities for CP (Tally Patch, Sales force automation, Dealer Portal, Collection, etc)

Regional Trade / Visibility :

- Ensure execution of secondary schemes for the region on monthly/quarterly basis and the achievement of Objectives through the schemes

- Ensure all the key dealer programs are executed in the market with personal intervention and monitoring.

- Plan and Execute Sales and Promotion Activities for respective product line in region with both FOS and TSM

- BTL activities including CP meets and Sell out activities

People :

- Mentor the ASM to achieve their targets at category level.

- Drive productivity and Sales achievement through TSM and FOS

- Ensure employee engagement by identifying latent needs and motivation.

Process :

- Execute a robust Plan, Do, Review cycle with his team - ASMs, TSMs & FFO

Market Development:

- Ensuring good ND,WD and execution of the New products in the region

- Plan & execute the new channel appointment and ensure

Budgeting & Forecasting :

- Plan branch wise forecasting for the PL at category level

- Competition Analysis, Market Trend analysis, data driven decisions

Education : MBA/Masters in Management from Tier 1 institutions with min 12 - 14 yrs of exp in Sales out of which min 7 yrs in handling region