Regional Sales Manager - FMCG

Regional Sales Manager/ Chennai/ FMCG Company/ 2004-2006 pass-out ONLY

Please send across your CV in Word format with the Q's asked at the end of the email. ONLY FMCG candidates required for this role.

Main Accountability

1. Category Planning: As the branch lead for a defined set of categories, it is critical that the RSM facilitates two-way dialogue between category and field teams to ensure right set of inputs are put in place for accelerating & sustaining growth. This include flawless launch execution, S&OP discussions, iQ metrics utilization, target setting/tracking etc. The RSM also needs to keep a close track of market share data and has to arrive at key findings (both quantitative and qualitative) and category plans accordingly. It is very critical to analyse gain/ loss in shares to identify opportunities in pack / price / benefit segment shifts.

2. Leadership & Coaching: The RSM role is a key leadership role with 6 to 12 managers reporting into him. The RSM is responsible for managing the team, motivating them and getting them & their extended FF teams to deliver their metrices. He needs to understand the working style and strengths and weaknesses of each person to get them to reach their potential and also needs to provide training & developmental inputs on a continuous basis.

3. Cross Functional inputs: The RSM plays a key role in alignment and appreciation across functions. He ensures effective S&OP discussions with the supply chain team, discusses TTS & other financial inputs with the finance team and works with the HR team for successful people management.

4. Customer capability & care: The RSM is responsible for the improving the quality of customers and ensuring that the customer programs are planned & executed effectively.

Direct Reports Key Interfaces

- Area Sales Managers (number varies by role) – will range from 6 to 12

- Branch Operations Managers

- MIS Officers

Category / Brand Teams

- Customer Marketing teams

- Customer development team in branch and center

- Supply Chain Team

- Finance Team

Critical success Factors for the Job

Key Skills/Relevant Experience

Key Competencies:

- Bias for action.

- Real accountability

- Team Building and Leadership

- Customer and consumer centricity.

Professional Skills:

- Sound analytical skills

- Category understanding – sound insights

- Aligning different teams towards common goals.

- Leading teams

Essential:

- Minimum graduate in business / marketing

- Overall Sales & Marketing experience – 5+ years

Customer facing role (2-3 years)

- Experience in leading teams is critical

Desirable:

- Experience in marketing is desirable

Also mention:
Total EXp:
Exp Exp in sales
Exp in customer facing
Exp in General Trade:
Exp in Modern trade
Exp in marketing
Team Size:
Locations handling:

Contact-
Neesha Srinivas
HR Consultant
consultant12@wizmatrix.com