Regional Sales Manager - FMCG

Key Responsibilities :

Distribution & Visibility :

- Deliveron brand access strategy working with NarangDanone Access (NDA) team.

- Deliver the product distribution roadmap in their areas. Develop future roadmap

- Pre-sell, Plan and partner with NDA team to execute on ground channel / customer strategies

- Work with NDA team to maintain stock pipelines, basis seasonality and annual brand plans.

- Ensure that the sub-distributors field reps are well trained &equipped with sales tools (selling presentation, visibility aids, POS, etc.)

- Design and run in-store visibility programs in both GT & MT to drive offtakes

- Work with MT / HORECA launch / sell-in & sell-out programs by attending customer meetings.

Trade Marketing :

- Co-create&sign off annual brand and channel plan

- Oversee the plans for spends - regularly reviewed and updated

- Co-create & deliver regional BTLstrategy in sync with campaigns for target consumers, channels and customers

- Manage day-to-day communicationwithin the relevant stakeholders

- Sell-in BTL programs with passion and clarity at key meetings to ensure the NDA sales teams have everything required to sell and activate all activity.

- Manage implementation of specific MT Brand programs alongside the relevant Sales Person ensure BIMPL objectives are delivered

- Maintain knowledge of both competitor activity and industry best practice; regular timely updates to help future planning

- Share insights in market trends and competitor info with HQ

- Implement the BIMPL policies on in-trade conduct, recalls, consumer care etc.

Leadership & People Development :

- Be the champion of BIMPL brands across the trade, customers, agencies and NDA team.

- Deliver agreed internal engagement programmes to ensure key stakeholders are aware of activity progress

- Establish strong cross-functional relationships across NDA, BIMPL and customers including key accounts and NDA distributors.

Brand Performance / Financial Management :

- Assign, track, monitor and deliveragreed sales KPIs

- Optimise the allocation expenditure locally and other resource to maximise ROI

- Monitor and evaluate activity performance recommending key actions to deliver plan

- Drive and accountable for Pre/ Post evaluation of all Marketing related activities In Market