Regional Sales Manager - FMCG

Detailed Responsibilities (Major responsibilities of this position) :

- Preparing monthly sales plan along with sales schemes based on the annual plan (Volume)

- Preparing sales forecast with Sales head and Head - Branded Sales for the current month (package and product mix)

- Forwarding sales plan and sales forecast given to ASM's

- Collect competitor pricing, analyse it and send it to Commercial department

- Discussing with commercial department and impart feedbacks to commercial in order to fix the price of various oils

- Analyzing and reviewing the market feedback

- Formulating the sales strategy based on the feedback analysis

- Planning and budgeting various trade promotion activities (distributor & retailers) for the entire zone

- Monitoring and measuring impact of various trade promotions and provide feedback to the Sales Head

- Studying distributor wise, sales officer wise performance data submitted by ASM

- Taking stock data from distributors and arriving at the secondary sales for the period

- Visit potential distributors (exceptional retailers if need be) to establish long term relationship

- Monitoring pricing (Price to Trade/Retailer) and PTD (Price to distributor)

- Monitoring performance of ASM's, SO's and ESM's for corrective measures

- Taking part in the selection process of Sales Officers, ASM's

- Monitor stock and ensure smooth and timely disbursal of stocks to distributors, retailers, etc.

- Monitoring and following up with ASMs for outstanding payments from distributors

- Supervising regular training sessions/workshops to the field force and arranging monthly meetings

- Preparing monthly reports on primary and secondary sales, distribution, impact of trade promotion/ trade spend