Regional Sales Manager - FMCG

Zonal / Regional Manager - FMCG CANDIDATES ONLY

For a leading FMCG company reporting to Business Head

MBA Marketing with 10 + yrs of experience .

YOU SHOULD HAVE WORKED OR CURRENTLY WORKING WITH FMCG INDUSTRY, PREFERABLY INTO PERSONAL CARE

- To Take care of the complete Channel Distribution network for the regions

- Provide strategic direction to the ASMs .

- Facilitate growth of individual brands and ensure deliveries of Marketing plans

- Analyze, monitor and develop strategies to enhance distribution reach through:

- Ensure effective New product introductions through achievement of a minimum Perfect Punch Score & effective distribution strategy

- Develop specific strategies for different trade segments and ensure optimum utilization of Trade Marketing resources

- Ensuring commercial hygiene compliance, forecast accuracy

- Coaching and developing the sales team to improve competencies and effectiveness - in the areas of Customer Management / Meeting Effectiveness and Field Implementation.

- Managing stockist and trade relationship by anticipating proactively and resolving issues, minimizing stockist and field force attrition.

- Monitor competitor activity - anticipate and develop strategies to counter competition's efforts

- Facilitate compliance to corporate guidelines on Sales Systems and processes through active communication and control mechanisms