Regional Sales Manager - FMCG

- To Take care of the complete Channel Distribution network for the entire North region.

- Provide strategic direction to the ASMs thereby driving growth for respective channels.

- Facilitate growth of individual brands and ensure deliveries of Marketing plans.

- Analyze, monitor and develop strategies to enhance distribution reach through RTM.

- Ensure effective New product introductions through effective RTM.

- Develop specific strategies for different trade segments and ensure optimum utilization of Trade Marketing resources.

- Ensuring commercial hygiene compliance, forecast accuracy.

- Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management / Meeting Effectiveness and Field Implementation.

- Managing stockist and trade relationship by anticipating proactively and resolving issues, minimizing stockist and field force attrition.

- Monitor competitor activity anticipate and develop strategies to counter competition's efforts.

- Facilitate compliance to corporate guidelines on Sales Systems and processes through active communication and control mechanisms.