Overall purpose of job
Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
Main activities/tasks
- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.
- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.
- To plan and implement local sales promotion in consultation with marketing.
- To analyze stock movement/availability
- Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.
- Regularly have commercial review with Commercial Manager for profitability and working capital including debtors.
- Have a clear focus on new channels like Institutions and Modern Trade to build Distribution, Visibility and volumes.
- Work out a training calendar for all players in the Sales Organization and implement the same.
- Work towards reduction in cost with optimum quality of product development
- Responsible for expansion of CSD sales.
Experience/ Qualification
MBA with 8-12 yrs of Regional Sales experience in FMCG sales segment, you should have covered geographies like MP, Chhatigarh, Rajasthan, Gujrat
CTC- Upto 15 lacs pa- Higher expectation beyond 15 lacs do not apply for this role
Please send your resume to talentleads@gmail.com
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