- Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.
- To motivate & direct Sales team to establish coverage, distribution and visibility objectives to meet sales targets.
- To plan and implement local sales promotion in consultation with management.
- To analyze stock movement/availability
- Help Business Head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.
- Regularly have commercial review on profitability and working capital including debtors.
- Have a clear focus on new channels like Institutions and Modern Trade to build Distribution, Visibility and volumes.
- The incumbent must be a dynamic person who can motivate people, coach and lead by example. He should thoroughly be a people's person continuously working with the team to deliver targets.
- Work towards reduction in cost with optimum quality of product development.
- To take care of administrative requirements like allowances, incentives, training etc.
- To achieve Turnover & Profit targets
- Increase of Market Share in the region
- Recruit, Develop & retain quality manpower
- Successfully implementing strategies agreed upon.
- Ability to manage people and work as a team.
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