Posted By
Posted in
Sales & Marketing
Job Code
1460574
We are hiring for a leading international BPM organization in insurance domain.
Looking for someone with minimum of 5 years of experience in regional project management.
Required:
- Bachelor's degree in Marketing, Business Administration, Communications or related field, and 3-5 years professional marketing experience.
- Strong technical skills across Microsoft Office Suite
- Familiarity with SalesForce a plus
Specific Responsibilities:
- Support the development of regional/branch marketing plans and serve as the primary contact for plan implementation
- Support the execution and project management of national and persona campaigns
- Manage and communicate all regional marketing initiatives locally (including divisional programs); responsible for driving local engagement through impactful influence
- Serve as first point of contact for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies
- Serve as the first point of contact to assess new marketing requests ensuring a thoughtful business plan is considered prior to new investments - both from a time and expense standpoint, bringing in the regional marketing lead as needed; draft creative and project briefs as needed
- Develop branch association marketing plans as determined during the annual planning process to ensure we maximize our marketing efforts, leveraging all available benefits as part of the sponsorship; goal to obtain speaker engagements, newsletter presence and other PR-focused opportunities for brand awareness ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.)
- Ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.)
- Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI
- Review, edit and proof new content developed and be a brand ambassador
- Serve as liaison with the ART department, submitting branch and regional requests
- Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across.
- Support the on-boarding of new merger partners and drive marketing integration as directed by regional marketing leader
- Other duties as assigned by regional leadership team and corporate/divisional marketing
Required:
- Bachelor's degree in Marketing, Business Administration, Communications or related field, and 3-5 years professional marketing experience
- Strong technical skills across Microsoft Office Suite
- Familiarity with SalesForce a plus
Skills & Experience:
- Proven record of successful client management/relationship building
- Experience executing marketing projects that resulted in increased brand visibility and sales leads
- Strong communication skills
- Excellent time management and organizational skills
- Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
- Experience creating marketing scorecards, dashboards or other relevant reports
- Experience creating annual marketing plans and managing marketing budgets
- Event and association marketing experience
- Insurance industry experience
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1460574